Connecting Brands with Latino Audiences Through Authenticity

Founder & CEO 

Chelsea Montes is a second-generation Latina, born in Los Angeles to an immigrant mother and a second-generation father. Raised in Phoenix, she earned a full-tuition scholarship to Arizona State University, where she obtained dual bachelor’s degrees in Marketing and Psychology from Arizona State University.

With over 8 years of experience in marketing, Chelsea has served as a creative director for campaigns for the NBA focusing on Latino communities and has worked on social media strategies for creators and influencers.

Montes Media was founded out of her passion for bridging the gap between corporate America and Latino creators, recognizing the lack of representation in the industry.

Her goal is simple: to help brands authentically connect with Latino audiences through meaningful campaigns, while amplifying the voices of influential Latino creators. Chelsea is committed to telling stories that reflect Latino culture, creating opportunities for both brands and creators to grow together.